Question: How can I respond to this post? Marketing to senior citizens can be ethical if done responsibly with accurate reliable and beneficial information. Research methods could include studies on senior citizens perception of marketing their comfort level with different marketing their comfort level with different marketing channels and their trust in the information they receive. Other potential target groups for healthcare marketing include those with chronic conditions women's health, men's health and those with specific risk factors. The ethic of marketing to senior citizens or any other demographic group depends on various factors such as the nature of the product or service being marketed the honesty and transparency of the marketing and the respect for the rights and dignity of the target audience. Researching marketing to seniors could involve understanding their health conditions medication needs preferences for humor and color in advertising and their comfort levels with different sources of information. Examples could include marketing for breast cancer awareness, men's health and pediatric health and chronic disease management.