Solved: Marketing tactics and legal threats, Finance Basics

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Marketing tactics and legal threats

Problem:

Using marketing tactics and legal threats, IBM is actively trying to keep mail order retailers from selling its line of personal computers. IBM earns the same wholesale price regardless of whether its products are sold be a mail order or by a full-service retailer. Why then would IBM want to discourage mail order sales?

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Finance Basics: Marketing tactics and legal threats

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