Assignment Task 1: What does Coca-Cola stand for? Is it the same for everyone? Explain.
Assignment Task 2: Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful?
Assignment Task 3: Can Pepsi or any other company ever surpass Coca-Cola? Why or why not? What are Coca-Cola's greatest risks?
Assignment requirements:
2 to 3 pages responding to the above questions comprising the introduction and conclusion. Also add a title and references page in the APA format. Papers must have at least two references of credible marketing theory, one from the text book. (Kotler, Philip. Keller, Kevin. (2016) Marketing Management 15th edition).
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