Marketing strategy for the product or service


Assume you are the Chief Marketing Officer of the company launching the product or service that you have selected. Develop the marketing strategy for the product or service in terms of:

Features that differentiate it from the competition

Promotion of the product or service

Distribution for reaching the customers

Pricing, discounts, rebates

Target audience

How will the business environment affect the color, packaging, marketing, and price of the product you are about to launch?

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Business Management: Marketing strategy for the product or service
Reference No:- TGS0116753

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