Solved: Marketing strategy for the launch of the vehicle, Strategic Management

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Marketing strategy for the launch of the vehicle

Problem: You are a marketing consultant and Mercedes Benz has just hired you to help them introduce their Smart Car in the US market in 2007. Sticking with our theme of how the elements of the marketing mix work together, build a marketing strategy for the launch of the vehicle. Consider such things (in no particular order) as:

Q1. Who is the target audience? What are their attributes? How do they make buying decisions?

Q2. What should the price be?

Q3. Where should the product launch? How?

Q4. Who is the competition? How should the car be positioned relative to the competition?

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Strategic Management: Marketing strategy for the launch of the vehicle

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