Assignment task: I want business Development and Implementation of a Marketing Strategy for my "SILK ROAD" tour company.
I want the following points to be fully covered:
1. Business Selection and Situation Analysis: Select a business and conduct a detailed analysis of its current market situation, including a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
2. Target Group Identification: Based on the collected information, define the main market segments of the business's target audience and characterize the needs, expectations, and behaviors of potential customers.
3. Marketing Strategy: Propose a marketing strategy that addresses the challenges and leverages the opportunities identified in the situation analysis. The strategy should include the choice of communication channels, promotion methods, pricing strategies, and products or services to be introduced or modified.
4. Implementation Plan: Develop a detailed plan for implementing the proposed marketing actions, including a schedule, allocated resources, and an estimated budget.
5. Effectiveness Evaluation: Propose methods for evaluating the effectiveness of the implemented marketing actions, including Key Performance Indicators (KPIs) that will allow for the measurement of strategy results. Form of Completion: The final project should be presented in the form of a written report (paper). Both the quality and innovation of the proposed solutions, as well as the ability to argue and present the results of the work, will be evaluated.