Problem:
Imagine you have been promoted to a brand manager for a frozen pizza. The promotion is a challenge being that sales for the pizza have gone backward three years in a row. Assess what you will need to know or what questions need to be answered before you can size up what is not working about the current strategy.
Decide on a category of product that's been released recently (not a newly-released version of an existing product line like an iPhone4) and develop a marketing strategy that will enable your team to assess this product's success over the year it's launched.