Marketing strategies and subcultures


What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian?

What environmental factors need to be considered when marketing within each subculture?

What are the cultural and cross-cultural differences that influence the marketing strategies selected for each subculture?

Using your research, justify the reasons for your marketing selection strategies as recommended for each subculture.

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Other Subject: Marketing strategies and subcultures
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