Required to prepare a 4-5 page(APA format) research plan to support introducing the product and service for your marketing plan to the U S market. In addition to stating yuor marketing objectives you are required to:
1) Identify the marketing segment for the product and explain why this segment was selected.
2) Discuss the target market and why these customers will be targeted
3) Conduct a SWOT analysis for the company.
4) Describe the market position for the product and service.