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Marketing research as compared to intuitive decision-making

Problem: What are the pros and cons of using marketing research as compared to intuitive decision-making? What is an example of a situation where market research would be preferable to intuitive decision-making? What is an example of a situation where intuitive decision-making would be preferable to market research? No more than 200 words.

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Marketing Management: Marketing research as compared to intuitive decision-making

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