Marketing research and the investigation of consumer psychology are integral aspects of marketing as a profession and of the academic aspect of marketing. The Department of Marketing & Supply Chain Management offers students two options to further their understanding of research in marketing.
OPTION 1: Participate in three (3) hours of psychological or consumer behavior research studies conducted by Fox School of Business faculty. Some of the research studies or experiments can be completed online (at your convenience), while others will be conducted in a campus laboratory or classroom setting.
OPTION 2: Write a three-page, double spaced research paper summarizing three (3) scholarly articles that used human subjects in the research. ALL three articles MUST have been published in the Journal of Consumer Research, the Journal of Marketing Research, or the Journal of Consumer Psychology within the past 15 years (i.e., between January, 2000, and the present).