Marketing research and market research


Q1. Articulate the points of difference between the marketing research and market research.

Q2. Illustrate two ways in which the market research can be applied in the field of the product research.

Q3. Differentiate between the Type I and Type II errors.

Q4. A research problem well stated is half solved. Comment on it.

Q5. Explain how does a structured questionnaire distinct from the non-structured questionnaire?

Q6. A sample must represent the population attributes. Write down your views.

Q7. What do you mean by causal research?

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Marketing Research: Marketing research and market research
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