Positioning Strategy:
I have to pretend that I'm a new Marketing Director and write a memo to the VP of Marketing proposing a positioning strategy in relation to the company's IMC campaign for a selected product or service. In the memo I have to address:
Q1. Briefly describe the selected product or service. (I have selected a 24-hour daycare as the new service. Our pretend company already has five companies within the state of Michigan and we are going to open number six making it a 24-hour daycare that will appeal to afternoon and midnight working parents.
Q2. Outline the positioning strategy for the product or service
Q3. Discuss the impact of online and off-line buyer characteristics on the positioning strategy.