Assignment:
Organizational Marketing Plan
The final paper will be a Marketing Plan - the recommendations of what you implement if you were the Marketing Director of the organization( Celebrities Series of Boston) . The paper should be five to six pages.
Organization Name: Celebrities Series of Boston
Web: https://www.celebrityseries.org/
The midterm paper( situation analysis ) and sample Marketing plan is in the attachment.
Here is a framework for you to think about:
Overall Marketing Strategy (or, Executive Summary)
Mission of Org
Marketing Objectives
Financial Objectives (these should be related to your Marketing Objectives - results)
For each Target Audience Do this:
Overall Strategy for Specific Target Market
Target Markets (brief Buyer Personas)
Positioning Messaging (for segment/Buyer Persona)
Tactics
Marketing Programs to Implement Tactics
Financials (this is in your sample, since you probably don't have access to this, you don't need to include it).
Marketing Expense Budget (again, you won't have specific costs, but should have a list of resources and expected areas where you would need to spend money)
Evaluation (how you will evaluate success beyond Financials)
For Entire Strategy (broken down by Target Audience and Tactic)
Implementation Timeline
Milestones
Current Marketing Staff
Additional Marketing Research Areas (this should not prevent you from having a plan or from completing the other sections - this is more of what your organization needs to know more about)
Contingency Planning (what you do if this doesn't work - Plan B - Normally, you would have to do this, but like Financials, I want you to focus on the Strategy, Tactics, and Marketing Programs).
Attachment:- Situation Analysis of Celebrities.rar