Question 1: Identify the elements of the marketing mix and summarize the significance of the mix to the operations of maritime organizations.
Question 2: Describe what you understand by the given terms:
a) Primary data
b) Secondary data
c) SWOT analysis
Question 3: Differentiate between products and services and describe the characteristics of sea transport services.
Question 4: Describe the main factors to be considered in setting the prices for maritime products and services.
Question 5: Summarize the key affects on the buying behavior of charterers and shippers and give examples to support your recommendations.
Question 6: You have been asked by the Chief Executive of your company to describe the significance of the marketing philosophy to maritime organizations. What information would you comprise in your explanations?
Question 7: Write notes on three of the following:
a) Advertising media
b) Sales promotions
c) Distribution channels
d) Control mechanisms
Question 8: Define the term market segmentation and describe two popular market segmentation methods used by marketing management.