Marketing Plan for NOJACK Tracking Company for marketing their Car Tracking Device-
Objectives of the NOJACK Company introducing car tracking device-
The operations of Lio Tracking Company have usually involved the design and production car, paints, police wear, insurance policies and other car accessories until recently when it decided to design car tracking devices and venture into the tacking business with the following objectives.
Diversify production to generate more revenues
Minimize cases of accidents resulting from careless driving using GPS data information cell center.
Offer an effective tracking and anti-theft system that will prevent the current cases of car loss
Prevent unnecessary delays in fleet sales through track monitoring.
Produce product at the lowest cost possible to avoid over pricing
Use proper strategies to maintain the car shape and initial conditions
Prevent unnecessary losses in fleet businesses by voice directing the drivers on right turns and mapping interface
Produce quality tracking devices using advanced technology.