Marketing plan for a healthcare service or product


Marketing Plan Focus:

Task: Comprehensive marketing plan for a healthcare service or product. At a minimum, the marketing plan shall include the following:

1. Management Summary

2. Economic Projections

3. The Market - Qualitative

4. The Market - Quantitative

5. Trend Analysis

6. Competition

7. Problems and Opportunities

8. Goals and Objectives

9. Action Programs

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Marketing Management: Marketing plan for a healthcare service or product
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