Company Name- High-Tech International is a consulting establishment which specializes in marketing of high-technology products globally.
It particularly markets personal computers in the international markets.
Customer Aftercare: Do you remember me? Managing the Customer Relationship
Review the entire marketing plan. Complete or expand on any sections that need additional detail.
In the Executive Summary section of your plan, add a section titled Managing the Customer Relationship, highlighting key points about how you will manage the customer relationship for the long term. Add the following detail to this section of the plan:
• Explain customer relationship management and how your selected company can use this important tool for a lifetime value.
• Brainstorm 1 customized e-marketing program to appeal to current and new customers.
• Add a section about product policies, detailing your product guarantee, return policy, and customer service standards.
Add this section to the end of the Executive Summary of your company's final strategic plan. Organize the sections and edit and post a final draft of the plan.
• Discuss the characteristics of consumer behavior.
• Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management.
• Apply marketing concepts to various business scenarios.