MARKETING: Nonfinancial GOALS for Macy's (Goals Must address central marketing situation facing Macy's:Appeal to style seeking millennials(Male consumers) due to the increase in online shopping):
1) Value Creation (Goal needs to state what you hope to achieve as well as address the Central marketing situation facing Macy's. Need specific #s & percentages)
2) Value Capture (Goal needs to state what you hope to achieve as well as address the Central marketing situation facing Macy's. Need specific #s & percentages)
3) Value Delivery (Goal needs to state what you hope to achieve as well as address the Central marketing situation facing Macy's. Need specific #s & percentages)
4) Value Communication (Goal needs to state what you hope to achieve as well as address the Central marketing situation facing Macy's. Need specific #s & percentages)