Solved: Marketing mix for a fast food diet menu, Other Management

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Marketing mix for a fast food diet menu

Problem:

Restaurant/Fast food company is in the process of introducing a new diet menu options. Identify the positioning & differentiation strategies using "PLACE" in the marketing mix such as:

- Channels of distribution, product location availability, physical distribution/ location, cost, markup, suggested selling price, profit margin, price & quality relationship.

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Other Management: Marketing mix for a fast food diet menu

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