Question 1:
Critically discuss the marketing mix components of a tourism organisation of your choice and evaluate to which extent they are favourable to success of firm.
Question 2:
Analyze the strategies which should be adopted by tourism organisations in order to deliver a high level of service throughout the service encounter.
Question 3:
Critically analyze the factors which marketers of tourism destinations should consider to successfully market their destinations in an increasingly competitive global business environment.
Question 4:
Critically discuss and illustrate out the benefits and drawbacks that hotels may experience when using the internet to market their services and products.