1. Marketing managers for a firm that has adopted a cost leadership strategy will tend to _____________.
emphasize the quality of the firm's products
focus on showing how unique the firm's product is
use channels of distribution that are exclusive
sell to limited segments of the market
use marketing efforts that advertise the low price of products
2. Which of the following companies will be least suited for an open account (credit) transaction by a United States exporter?
a subsidiary of Chevron oil company in Africa
Citivision PLC, Blockbuster's subsidiary in the United Kingdom
an independently-owned software company in Brazil
Canadian subsidiary of Chrysler corporation
Unilever PLC in the United Kingdom
3. A(n) _____________ strategy requires marketing managers to develop products and pricing, promotional, and distribution tactics that make the firms' products or services unique from those of its competitors in the eyes of customers.
differentiation
cost leadership
focus
multicultural
4. An international firm that follows a polycentric approach to international marketing will use a ______________ policy.
cost-leadership pricing
two-tiered pricing
standard pricing
customized pricing
market pricing
5. An example of a typical ______________ is one formed in 2000 among Intel, Micron Technology, Samsung, Hyundai, NEC, and Siemens to develop the next generation of DRAM chips.
production alliance
marketing alliance
comprehensive alliance
R&D alliance
cultural alliance