Marketing manager identify target market opportunities
Problem 1: How can a positioning analysis help a marketing manager identify target market opportunities?Problem 2: If you were a marketing manager for your cell phone company, what would you include in a positioning analysis for that company?
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Problem 1: How can a positioning analysis help a marketing manager identify target market opportunities?
What are some examples of target markets for event planners? How do you identify an event's appropriate target market? Can you have more than one target market? If so, how? If not, why not?
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Compare the pricing and distribution strategies of Westin Hotels vs Motel 6. Problem 1) What is the pricing strategy used by each company? What are the reasons for and/or against a price reduction for this particular product or service?
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