Marketing manager identify target market opportunities
Problem 1: How can a positioning analysis help a marketing manager identify target market opportunities?Problem 2: If you were a marketing manager for your cell phone company, what would you include in a positioning analysis for that company?
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Who would be involved in the purchase if a nonprofit hospital were planning to buy expensive MRI scanning equipment to detect tumors? Explain your answer and describe the types of influence that different people might have.
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Problem 1: How can a positioning analysis help a marketing manager identify target market opportunities?
What are some examples of target markets for event planners? How do you identify an event's appropriate target market? Can you have more than one target market? If so, how? If not, why not?
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If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world, does it still need to worry about having a specific target market?
Compare the pricing and distribution strategies of Westin Hotels vs Motel 6. Problem 1) What is the pricing strategy used by each company? What are the reasons for and/or against a price reduction for this particular product or service?
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