Question 1: Write short note on the given terms:
a) Total quality management.
b) Just in time manufacturing.
c) KANBAN.
Question 2:
a) What do you mean by the term lean manufacturing? Describe the term KAIZEN in detail.
b) Describe the ISO 9000 Quality Management Systems.
Question 3: Describe the following:
a) Total productive maintenance.
b) Benchmarking.
Question 4: Write brief note on the given terms:
a) Quality performance.
b) Cost of quality.
Question 5:
a) Describe buyer or consumer behavior.
b) What are the main factors affecting consumer’s buying decision process?
Question 6: What do you mean by product life cycle? Describe the different phases of product lifecycle.
Question 7: What do you mean by the term product differentiation? What are the tools for product differentiation?
Question 8:
a) Define the term market research.
b) Describe the popular methods for data collection.