Marketing managament research paper in PayPal
1-Abstract
2- Introduction
3- Target markets
4- Their competitors and how they position themselves against their competitors
5- The company’s target market: Demographics, etc.
6- The company (SWOT)
A-Strengths (present)
B-weaknesses (present)
C-Opportunities (future)
D-Threats (future)
7- The company’s social responsibility and sustainability efforts ( CRM)
8- Recommendations
9- Conclusion