marketing is considered both an art and a science, Operation Management

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marketing is considered both an art and a science

Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?

a. Marketing is about advertising.

b. Marketing balances the need for data with that of creativity.

c. Marketing is involved with price as the major factor.

d. Marketing focuses on sales as the primary goal

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