Assignment:
Q1. Explore the reasons for using a marketing information system in the international market. What are the main types of information you would expect to use?
Q2. What are some of the problems that a global marketing manager can expect to encounter when creating a centralized marketing information system? How can these problems be solved?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.