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Marketing in action case - real choices at mattel- what are


Marketing in Action Case - Real Choices at Mattel

You Make the Call-

1. What is the decision facing Mattel?

2. What factors are important in understanding this decision situation?

3. What decision(s) do you recommend?

4. What are some ways to implement your recommendation?

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Marketing Management: Marketing in action case - real choices at mattel- what are
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