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Marketing in action case - real choices at jetblue what is

Marketing in Action Case - Real Choices at JetBlue

Questions-

1. What is the decision facing JetBlue?

2. What factors are important in understanding this decision situation?

3. What are the alternatives?

4. What decision(s) do you recommend?

5. What are some ways to implement your recommendation?

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Marketing Management: Marketing in action case - real choices at jetblue what is

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Marketing Management: Marketing in action case - real choices at jetblue what is

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