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Marketing in action case - real choices at electrolux -

Marketing in action Case - Real Choices at Electrolux

1. What is the decision facing Electrolux?

2. What factors are important in understanding this decision situation?

3. What are the alternatives?

4. What decision(s) do you recommend?

5. What are some ways to implement your recommendation?

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Marketing Management: Marketing in action case - real choices at electrolux -

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Marketing Management: Marketing in action case - real choices at electrolux -

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