Marketing has always been an important element of the typical company’s business strategy and execution. However, in an increasingly global economy and society, marketing is taking on an even more important role in the success of multinational companies worldwide. Select the statements below that are correct in relation to marketing.
a. Understanding marketing cannot help you maximize value from your own purchases.
b. There is an inverse relationship between successful marketing and sales and profit growth for the firm.
c. Government agencies do not engage in marketing activities.
d. Nonprofit organizations use marketing activities in their organizations.
e. The Internet is a vital tool for marketing to other businesses.