Marketing for a new electric car company


Problem: You are the VP of Marketing for a new electric car company. Your company has the capacity to produce a high-powered sports car; a low-cost, golf-cart-like commuter car; a mid-price family sedan; and a taxicab. How would you decide on which product(s) to launch first in order to establish your company as the leading electric car company?

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Marketing Management: Marketing for a new electric car company
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