Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort.
• Find 2 to 3 articles on any of the elements of marketing mix
• Your essay need to focus on how companies
1. Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort.
· Find 2 to 3 articles on any of the elements of marketing mix
· Your essay need to focus on how companies are changing their MM to achieve growth, market share or profitability or brand awareness or bran loyalty