Topic:
Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort.
Discussion of relevant issues, theories and concepts for the chosen topic for essay
Demonstrated understanding, logic and reasoning evidenced in essay
Application of theories/concepts to industry/real products/services. And other relevant examples and ideas provided by the student to demonstrate an understanding of the theory
Style, structure, spelling, grammar, punctuation, referencing