Marketing, answer these sentence it's True or False
1-Marketing concepts and techniques can be applied only in profit-oriented businesses.
2- It is often a good idea to use local researchers-people who live there-to investigate foreign markets.
3-Time and ownership utility occur when consumers find goods and services available when and where they want to purchase them.
4-A decision by Daimler-Chrysler to strengthen its relationship with women through long-term campaigns designed to make their attitude toward the firm more positive is an example of strategic planning.
5-Focus groups make a particularly valuable tool for exploratory research, developing new product ideas, and preliminary testing of alternative marketing strategies.
6-Marketers make decisions about target market and marketing mix variables in a vacuum, largely unaware of occurrences in the dimensions of the marketing environment.