Marketing communications are means by which firms attempt, Operation Management

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Marketing communications are means by which firms attempt

Marketing communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell.

The marketing communications mix consists of six (6) major modes of communication. Briefly describe these using examples. In your description please include your assessment on the choice made by the marketer.

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Operation Management: Marketing communications are means by which firms attempt

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