The Scenario & Challenge:
You are the owner of a new Shreveport, Louisiana-based pet shop named Animal Alley. Animal Alley specializes in serving the wants and needs of owners of almost every small animal available for domestic ownership, with most of its emphasis being on dogs, cats, and birds. This pet shop is scheduled to open in 3 months. Prepare a marketing communications plan that will cover the 3-month period prior to the opening and the 3-month period after the opening. Be sure to justify your marcom selections and associated timelines. To simplify this assignment, do not address matters pertaining to the marcom budget.
The Submission Requirement:
In presenting your work, incorporate the following sections:
o Title Page
o Marketing Communications Plan (body of paper; use sub-sections, tables, figures, and graphs as you deem necessary)
o Appendix (place supplementary information here; use as needed)
o References (place any references cited here; use as needed)
Citations must be prepared in accordance with the standards set forth in the Publication Manual of the American Psychological Association, 5th Edition, or a similar style manual. Please ensure that you incorporate margins of 1 inch on all four sides of pages; a 12 point, Times New Roman font; double-spaced body text; and page numbers centered at the bottom of each page, including the title page. There is no page limit.