Question 1:
‘The challenge of communication is to make a product visible in its target market.’
In the light of the above:
Discuss and elaborate the parameters that a communication director should take into account while deciding over its communication plan.
Question 2:
‘‘Integrated communication mix’ is the nucleus of a successful marketing strategy’
A. In the light of the above, explain the concept of ‘integrated communication mix’
B. Discuss the role of internet as an integral part of the communication mix?
Question 3:
‘Planning a marketing communication campaign is the essence of a successful campaign’
What are the considerations that should be given in doing so?
Question 4:
You are required to write short notes on the following:
A. Branding as a living entity
B. Distinguish between Public Relations and Advertising as a key tool of marketing communication.
C. Discuss the concept of brand positioning within different market segments using different media tools.