Question 1:
A) Describe the concept of Marketing Communication. What marketing communication tools would you recommend in the given situations?
a) Newly introduced diesel midsize car launched by a leading Japanese car maker.
b) Change in company logo.
B) What do you mean by the term mass media? In what situation is mass media employed? Pickup any two illustrations of your choice and describe its relevance.
Question 2:
A) Propose what message strategies and order of presentation must be used for the given products and services and why?
a) Safe driving habits for youth.
b) SUV from a leading automobile company.
B) Discuss the relevance and importance of creativity in adverting with appropriate illustrations.
Question 3:
a) Describe advertising pre-testing and post testing with two illustrations for each of such activities.
b) Discuss in brief the different forms of marketing communication available to the marketer or advertiser and the advantages and limitations related with each of such methods.
Question 4:
a) Discuss at length the role and responsibilities of an Adverting agency in giving appropriate services to its clients.
b) What are the reasons for internet growing as a strong medium for adverting and marketing? Describe.