Question 1. Provide a recent example of a product you purchased that demonstrates marketing as an exchange relationship. Analyze the 4Ps as it relates to this purchase's exchange relationship.
Question 2. Make an argument for the most important and the least important aspect of the 5Cs.
Question 3. Determine the challenges marketers currently face with clutter and its impact on marketing communication. Suggest two solutions to this dilemma.
Question 4. Imagine how your life would be different if there were no or limited marketing. Determine the positive and negative social impacts you would foresee. Provide your rationale.