Marketing and media department of mid-sized dallas company


Email assignment

Imagine you work in the marketing and media department of a mid-sized Dallas company that also publishes a popular newsletter about its industry (you can decide what the industry is).  Currently, the newsletter is a print document published and distributed bi-monthly for free to hundreds of different readers around the world.  You are one of the editors of the company's newsletter. With a change in policy and publishing, you need to send a mass email to your subscribers to inform them that your company's newsletter will now be delivered electronically, by e-mail, and will be updated monthly instead of bi-monthly. Customers who wish to receive the print version of the newsletter will be charged an annual handling fee of $30. Customers need to inform the company if they wish to cancel their subscriptions to the newsletter. Be sure to present these changes positively-with your customers' point of view in mind.

Considering this scenario in mind, you will draft an email and send your response to me via Canvas for grading. Please title your email "Email Assignment." As you draft this email, consider the various tips to writing professional emails you have read in this unit.

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Marketing Management: Marketing and media department of mid-sized dallas company
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