Marketing and customers baed problem


Problem:

"The well-known 20-80 rule says that the top 20% of the customers often generates 80% or more of the company's profits" (Kotler and Keller, 2009, p. 130). Do you think that the top 20% of the customers should get preferential treatment since they generate 80% or more of the company's profits?

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Marketing Management: Marketing and customers baed problem
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