Marketing and communicating brand values to consumers
Examine ways in which ideas about the relationships that consumers may have with brands and co-creation might assist our understanding of marketing and communicating brand values to consumers.
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Explain the nature of the conventional marketing communications mix and evaluate the role and characteristics of each of the primary tools of the communication mix.
This question asks you to critically assess the communications experienced by audiences relating to both their use of products and the consumption of associated services. You may refer from memory to your own media diary.
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