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Marketers of consumer goods


1. What are the implications of the global baby bust for marketers of consumer goods?

2. What are the implications of the global baby bust for marketers who sell to governments?

3. Why do you think entrepreneurship in a nation declines as its population ages? How could this impact global marketing?

4. How does the global baby bust affect the relative attractiveness of different national markets?

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Business Management: Marketers of consumer goods
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