1) Marketers need to recognize and understand consumer behavior in order for their business to be successful. List and explain why understanding consumer behavior is so important. This must include several examples. Also within your explanation show how businesses should attempt to understand consumers and what potential customers are looking for in products and or services?
2) We studied Global Marketing within chapter 8 in you option explain why it’s important for every business today to consider entering into global markets. Identify what steps businesses should consider when they enter into these global markets? Also explain how exchange rates can affect international trade?