1. Marketers need to identify the hierachy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called_______
a) market valuation
b) market partitioning
c) brand association
d) market estimation
2. When performing this analysis, it is good for strategic planners to consider similarities between the beneifts the customers derive from the products and services that other firms offer.
a) company analysis
b) customer anlalysis
c) competitive analysis
d) business analysis