Marketers can collect and analyze detailed information, Operation Management

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Marketers can collect and analyze detailed information

1-Marketers can collect and analyze detailed information about consumer attitudes toward a brand from social media sources such as Facebook and Twitter.

True

False

2-Customer relationship management (CRM) programs can systematically track customers' preferences and behaviors over time.

True

False

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Operation Management: Marketers can collect and analyze detailed information

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Operation Management: Marketers can collect and analyze detailed information

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