Market strategy-organizational structure for global company


Details: You realize there's a link between market strategy and organizational structure...so it's time to do more research! Look at three very different global companies. Determine their organizational structure and what market entry strategies each of these companies are currently using. Consider why each company designed its organizational structure to be what it is and why they have chosen to expand internationally in the manner that they have. Is each company's organizational structure and international market expansion plans what you expected them to be?

Share your thoughts with your international marketing special interest group by responding to the Discussion Board. Comment on at least two other postings.

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