Assignment:
Give an example of market segmentation using a product that you have recently purchased. Briefly describe the segment that you fit into (e.g., in terms of the most relevant segmentation variables.), and then describe two other market segments that differ from yours. In doing so, describe how the product attributes desired by each segment, and the price range of the brands that appeal to each segment, vary.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.