Market segmentation divides potential customers into zip


1. What is the most unethical use technology in today workplace.

2. Suppose you are a project manager (PM) who is suppose to use these 47 processes of (PMBOK 47). Give your opinion about how these processes could lead to a successful, or unsuccessful, project.

3. _____________ market segmentation divides potential customers into zip code-defined neighborhoods characterized by parameters such as income, household size, and lifestyle.

a. Demographic

b. Values, Attitudes and Lifestyles (VALS)

c. Benefits sought

d. Geodemographic

e. Family Life Stage

f. Psychographic

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Operation Management: Market segmentation divides potential customers into zip
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